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4 stories — Milan
Notes from the agency: the fashion world, the casting, and the days behind the pictures. Written for people who want to know how the work is actually made.
Milan Fashion Week: five days, one question
Five days, forty shows, a thousand faces going through the doors of Via Morimondo. The only question that matters: who is going to be remembered in six months?
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How a casting becomes a campaign
A brief arrives on Monday. On Thursday there are four hundred frames, two hundred and forty of them good, and eight names that will appear in every shop window of the next season. This is how that week works.
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The board, one year after
Thirty-nine faces when we started, a few more every week since. A board is not a list: it is a promise to look at the same person for years, not for one campaign.
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Ten seconds in a fitting room
A fitting room is a laboratory with a mirror on one wall. Ten seconds, four questions, one decision: does the garment say what the picture needs it to say?
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