A board is the only thing in an agency that is never finished. Every week someone sends us a photograph, every month someone walks in, and every season we remove the faces that have moved on. What is left is the thing we actually work with: a group of people we know well enough to recommend without a meeting.
We started with a spreadsheet. Today it is a wall, a room in Via Morimondo, and a conversation that starts every Monday morning with the same question: who have we not called yet?
What we learned in a year is not about casting. It is about time. A face needs at least a year of regular work before it becomes a name, and a name needs a second one before it becomes a reference. Anything faster is a campaign, and campaigns are fine, but they do not build a board.
So we protect the rhythm: the same faces called for the same reasons, the studio that stays open, the stylist who knows how each of them moves. We turn down more work than we accept, not out of snobbery, but because a board that is available all the time is a board nobody remembers.
There are three numbers we watch. How many people on the board are working every month. How many of them we have seen in person in the last six months. How many have never been booked and are still on the board, because the ones who never get booked are often the ones who get remembered.
The board is not a database, it is a relationship. That is why we answer every application, even the ones we cannot use, and why we keep a place at the table for the faces that arrive in six months.